WWE is planning to create “augmented reality experiences” and virtual reality content for those who are unable to attend WrestleMania weekend in New Orleans.
WWE Exec VP/Digital and Social Content Jayar Donlan told Sports Business Daily:
We are going to have some augmented reality experiences with WWE superstars. We are going to be having a lot of live look-ins with one of our popular shows, “WWE Now.” We’ll have original content like video diaries. We’ve even had an alligator predict WrestleMania matches. One of the bigger things we’re doing is our new partnership with NextVR — we are going to be creating WrestleMania virtual reality content, which will be sponsored by Snickers, at the WrestleMania Axxess fan festival.
No further details were given on their VR plans this weekend, but it’s safe to assume they’ll be rolling out all the information ASAP.
Read the full interview for more on WWE’s social media philosophy, working on social media presence with Superstars and the experience of making Mixed Match Challenge for Facebook.