Originally published on ProWrestlingSheet.

Keith Lee defeated Adam Cole on Wednesday to become the new NXT champion.

The two competitors faced-off during tonight's "Great American Bash" special in a Winner Take All match for both the NXT Championship and the NXT North American Championship.

The finish saw Keith Lee counter the Panama Sunrise into a Spirit Bomb, followed by the Big Bang Catastrophe for the pinfall victory.

After the match, Lee celebrated in the ring while being showered with streamers and confetti. Karrion Kross and Scarlett were shown watching this from afar.

Adam Cole's NXT title reign lasted for a total of 402 days, the longest reign in NXT history.

Watch the finish of the match below.