Originally published on ProWrestlingSheet.

All Elite Wrestling has announced a multi-year partnership with retail chain Hot Topic.

Beginning on Wednesday, October 2, AEW merchandise will be available at Hot Topic stores in the US and Canada. The launch coincides with the debut episode of AEW: Dynamite on TNT.

“It’s a pleasure to bring the relationship that The Elite has forged with Hot Topic over the past several years to the AEW family,” AEW's Chief Marketing and Merchandising Officer Dana Massie said in a press release earlier today.

“This was one of the easiest decisions to make, and the timing also perfectly coincides with our debut on TNT this Wednesday, October 2. I’m confident our partnership with Hot Topic will grow even further and expand to new offerings and opportunities for wrestling fans across the board.”

Watch The Young Bucks talk about the new partnership in the video below.