Cody Rhodes’ attempt to trademark the name Dusty Rhodes has been rejected for an unexpected reason, but his legal team is confident this won’t be a problem in the end.
As we previously reported, the trademark seemed to be a done deal back in November. Unfortunately, the United States Patent and Trade Office issued a refusal last week due to the name being too similar to Dustin Rhodes – a trademark already owned by the late wrestler’s oldest son.
The document states:
Here, the marks share one term, “RHODES”, and a highly similar term “DUSTY/DUSTIN”, and share the same overall commercial impression of that of a surname and given name, respectively. Given the high similarity in appearance, sound, and meaning of the marks, the marks are confusingly similar.
The ruling also says both filings relating to “entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer” could cause confusion.
Cody’s lawyer handling the trademark process tells us the appropriate next steps to take in order to acquire the trademark are being discussed, but he’s confident they’ll still be able to lock it down.
From the way it appears, Cody’s team seems to have two options at this point:
- File an appeal
- Get approval from the owner of the registration causing the trademark block
It’s unclear which route Cody’s legal team will take, but the latter seems more likely based on the trademark in question being owned by Dusty Rhodes’ son, Dustin.