Bruce Prichard Replaces Eric Bischoff as Executive Director of SmackDown

WWE has announced that veteran producer Bruce Prichard has been promoted to Executive Director of Friday Night SmackDown on FOX.

The company confirmed the news in a press release which reads:

Stamford, Conn., October 15, 2019 –WWE (NYSE: WWE) today announced that it has named Bruce Prichard the Executive Director of Friday Night SmackDown, reporting directly to WWE Chairman & CEO Vince McMahon.

Prichard will oversee the creative development of Friday Night SmackDownon FOX and ensure integration across all platforms and lines of business, replacing Eric Bischoff.

Prichard brings nearly 40 years of experience in sports entertainment with an extensive background in character development and creative storytelling. Over the course of his career, Prichard has served in a variety of roles including announcer, producer, agent and on-screen personality. Earlier this year, Prichard returned to WWE as a member of the company’s creative team.

As you’ll recall, Paul Heyman and Eric Bischoff were announced as Executive Directors of Raw and SmackDown (respectively) back in June. It’s unclear how much Bischoff contributed to the product in the months that followed. 

WWE later confirmed Eric Bischoff is officially done with the company altogether at this time. “Bischoff is no longer with the company and has been replaced by Prichard,” the company stated