Anthem Sports and Entertainment, the company who owns Impact Wrestling, has acquired a majority interest in AXS TV.
The press release states:
“Anthem Sports & Entertainment, a global multiplatform media company, today announced it has acquired a majority interest in HDNet LLC, parent of the widely distributed U.S. television networks AXS TV and HDNet Movies, and will assume operating management of the two popular channels that cater to music, sports, entertainment and lifestyle audiences. The deal also includes AXS TV’s extensive library of owned programming, including wrestling, MMA and entertainment content.
The two networks add significantly to Anthem’s rapidly growing portfolio of content, which is currently available in 120 countries and includes diverse and popular sports and entertainment programming targeted to passionate communities with a focus on millennial viewers.
“We are very excited to add these two successful channels to our portfolio,” said Leonard Asper, CEO, Anthem Sports & Entertainment. “Anthem was founded with a mission to deliver compelling, targeted content and experiences to passionate fans globally on the platform of their choice. The music, sports and entertainment communities served by these channels are a natural extension and perfect complement to our existing properties. The addition of AXS TV and HDNet Movies will allow for increased content ownership, digital expansion and even more compelling programming for consumers and our distribution partners.”
Mark Cuban and AEG will continue to participate as equity partners, and AEG Global Partnerships, AEG’s advertising and sponsorship sales unit, will continue to support the channels in conjunction with Anthem’s sales team.
Joining as an investor is entertainer, producer and businessman Steve Harvey, who will also enter into a strategic agreement for content development and promotion of Anthem’s portfolio of channels. Steve Harvey Global will have a seat on the board of directors of Anthem.
In case you are wondering, yes … this is referring to Family Feud host Steve Harvey.
AXS TV is the TV home of NJPW in the United States and WOW – Women of Wrestling. No word at this time on whether this might affect either shows. With Impact Wrestling being in dire need of a new station, however, their weekly show moving to AXS TV in the near future seems inevitable.
Watch the announcement video below.