All Elite Wrestling has expanded its pay-per-view reach by signing a deal with In Demand for quarterly events through 2021.
The press release announcement states:
In Demand, the leading transactional video-on-demand and pay-per-view (PPV) programming distributor, owned by Charter Communications, Comcast Cable, and Cox Communications, announced that it has finalized a deal with All Elite Wrestling (AEW) for a programming output deal that guarantees In Demand a minimum of one PPV event per quarter through June 2021.
“We’re huge fans of AEW’s exciting wrestling talent and events, and are pleased to partner with them as they continue to build their audience, marketing and distribution,” said Mark Boccardi, In Demand’s SVP, Programming & Marketing. “This commitment from AEW demonstrates that our programming partners see the value in a long-term relationship with In Demand, and with the pay-per-view platform itself. We’re able to offer our content partners the largest distribution reach in the PPV business, as well as customized marketing and promotional support.”
“AEW pay-per-view events are the best shows in wrestling, and In Demand is a perfect PPV partner for us as well as our fans,” said AEW President and CEO Tony Khan. “With In Demand’s vast reach and connectivity, we’ll be able to bring all of our AEW pay-per-view shows into the homes of wrestling fans throughout North America.”
In Demand delivers content to more than 60 million cable homes, per the press release.