WWE’s first step in their “global localization strategy” seems to be complete, as the opening of a UK Performance Center was announced this morning.
Pete Dunne, Tyler Bate and Trent Seven made an appearance Friday on Good Morning Britain to hype NXT UK TakeOver this weekend and British Strong Style broke some big news.
“We’re going to be able to go from here straight to our secret location … our new NXT UK Performance Center,” Trent revealed. “Fantastic news coming out all the way through the day.”
Adding, “The fact that we’ve had this investment in us, and obviously the other wrestlers, and the British wrestling base is pretty exciting.”
As you may recall, some of the NXT UK wrestlers were recently locked down to new contracts which only allow them to work for indie promotions affiliated with WWE … similar to NXT and EVOLVE in the United States.
UPDATE: WWE’s full press release for the PC reads as follows:
WWE® OPENS FIRST INTERNATIONAL PERFORMANCE CENTER
LONDON, UK and STAMFORD, Conn., January 11, 2019 – WWE (NYSE: WWE) today announced the opening of the UK Performance Center, the first world-class WWE training facility outside of the United States and a significant step in WWE’s efforts to localize content around the world.
With 17,000 square feet, two training rings, world-class strength and conditioning equipment and versatile content creation infrastructure, the UK Performance Center will enable WWE to train athletes through a comprehensive program including in-ring training, physical preparedness and character development.
“This is the latest milestone in our global localization strategy and the next step in establishing local NXT brands around the world,” said Paul “Triple H®” Levesque, Executive Vice President, Talent, Live Events & Creative. “We are incredibly proud to open the UK Performance Center and provide our NXT UK Superstars the same world-class coaching and development programs that we deliver at WWE’s Performance Center in Orlando, Florida.”
More than 30 of the best European talent signed to the NXT® UK brand will train at the UK Performance Center and can be seen weekly on theNXT UK program that streams on WWE Network every Wednesday night at 8 pm GMT/3PM ET.
Watch the announcement below, as well as an additional video of Triple H unveiling the facility.
— Good Morning Britain (@GMB) January 11, 2019